This game has always been a hard pitch.
Fantasy Role-Playing in hell.
Basically you can approach the game from any angle you want. A Demon clawing his way up the ladder. Trying to gather diabolic power to your self as a Sorceror. A damned soul just trying to get by. A holy man making right the injustices of lost souls and saving those who are worthy. Or a Demon confronted by the finality of his own mortality finding a path to a higher power and redemption.
The greatness of a hero is defined by the infamy of the villian!
It is a helluva game!